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A guide on how to avoid damaging nails

Let's face it, your client's nails go through a lot. Hand sanitizer, cold weather, continuous hand washing, nail biting, and even detergents may look harmless, but they can all lead your clients' nail flaws.

Today, the Halo team will walk you through some key habits you can include into your prep to help boost your clients' nails and keep them healthy all year!

(Examples of nail defects could include brittle nails, onycholysis, paronychia, psoriasis, and onychomycosis)

Pure Nails Cuticle feed 75ml

Picture insert- Pure Nails Cuticle feed 75ml

Easily breakable, soft, or ridged nails? How did we get here?

Nails, like hair, are formed of Keratin. This is a protein that defends nails from physical and chemical aggressors, keeps them firm, and promotes growth. Nails are made by cells in the nail matrix (the area from which your fingernails grow from) that constantly develop and store Keratin.

The cells harden when they reach their full keratin capacity. They are then ejected by fresh cells, therefore nails grow from 3 to 5 mm per month as a result of this process.

To recap, low keratin levels = unhealthy nails. As a result, it is critical that you pay attention to the overall state of your client's nails.

Fragile nails can have a variety of symptoms, including being easily broken, soft, ridged, spilt, or showing signs of a fungal infection.

If there is a discoloration and thickening of the nail, this is probably a sure sign of one of problems.

(Did you know... that nails contain between 80-90% of keratin?)

Halo Elite Nails Tools The Complete Collection

Picture insert- Halo Elite Nails Tools The Complete Collection


What do you do about it?

We understand that trying to encourage your clients to avoid doing things that could potentially harm their nails, is virtually impossible. Fortunately for you, we have a few simple tips for you to keep your client's healthy nails (without too much effort).

Here are 3 essential tips for healthy and strong nails!

  1. Try to file and not cut your client's nails. This is because this gives you the best chance of delicately shaping your client's nails. Of course, we're not recommending not ever cutting your client's nails, but filing is the less risky way of avoiding damaged nails for your client. If you haven't found a set of files that can guarantee a safe shape for your client's nails, give our range a go.
  2. Don't forget to nourish, nourish, and nourish your client's nails as much as possible! it’s incredibly important to remember this as this prevents your clients' nails from drying out and better yet, nourishing nails promotes growth! Our enriched 15ml Vitamin Power bottles are the perfect solution to this problem, why don't you give it a try?
Pure Nails Vitamin Power 15ml

Picture insert- Pure Nails Vitamin Power 15ml

3. Lastly, it’s important to tailor nail products to your client's needs. Over here at Pure Nails, we've developed industry leading base coats suited to many different tastes and nail types. If you keep to a routine, you'll immediately notice big progress in the health of your clients' nails.

Halo Gel Polish 8ml Base Coat

 Picture insert- Halo Gel Polish 8ml Base Coat

Need any help with any Pure Nails products or after some technical advice? Contact the team today!