Professional Beauty North took place on the 13th-14th October 2019, showcasing an array of beauty products ideal for professional salon use.
In the centre floor, complete with giant spinning Halo bottle, stood the Pure Nails stand. Directly to its right, a second training stand decked out with the latest Halo equipment including gel lamps, desk lamps, brushes and new collections for #PBNorth visitors to test and try.
Saturday 12th – The day before
Day 1 saw the long journey from Kent to Manchester begin at 7am. Our sleepy team of 9 took to Ebbsfleet Station for the first length of our journey up to London, where we then battled the rain as we walked to Euston to catch the train to Manchester Piccadilly.
Once we arrived and bags were chucked into hotel rooms, our first stop was Event City, where we could FINALLY see the Halo Gel Polish stand in all its glory. Our stand took months and months of internal meetings, blueprints, little tweaks and additions, but the first time the team actually managed to see it in the flesh was the day before the show. It was a tense moment as we walked in and out of the other fantastic stands being put together, but there it was, our spinning Halo bottle. And we loved it!
The next job was to put out the thousands of Halo Gel Polish bottles around the stand. It was a task and a half, but as a team we pulled together and managed to complete both the main stand and training stand ready for Day 1 of PB North. After a couple of drinks, some pub grub and trashy TV, it was time for some rest… and boy did we need it!
Sunday 13th and Monday 14th – Day 1 of PB North
And so, it begins… As soon as the doors opened to the ticket holders of PB North, our stand was swamped! We were overwhelmed with the response we got from both new and old Halo Gel Polish customers, and the launch of our ‘Twas the Night collection was greatly received!
Tina Bell, Donna Galway, Sarah Vernon and our fantastic ambassadors manned the training stand which was a huge success. Visitors to our stand loved the fact they had the chance to give the products a try before they purchased, as well as seeing our electrical equipment and products in action!
After two exhausting days of meeting all of you, telling you all about the Halo products and selling to our hearts content, PB North shut its doors for another year. And what a success it was for the Halo team.
And with success comes the possibility of more trade shows up and down the country. We hope to see you at your local show soon!